THE COMPLETE EXPAT GUIDE TO LIVING IN CHIANG MAI
(2025 EDITION)

Way of Life in Chiang Mai

1) People are calm and kind

Chiang Mai people are soft, gentle, and friendly. They do not like stress or fighting. If you are angry, people avoid you. Locals don’t like arguing. They don’t want to embarrass anyone. Life in Chiang Mai is slower. Age = respect in Thailand. Be extra polite with older locals.

2) “Yes” doesn’t always mean “Yes”

Many times “yes” means: “I hear you” “I want to be polite” “I don’t want to say no”. Don’t overthink the smile. Look at the situation.

3) Important Daily Rules

Don’t touch anyone’s head

Don’t point your feet at people or Buddha statues

Take off shoes before entering homes, temples, some shops

4) Be polite in public

Avoid: loud talking, angry tone, strong swearing showing too much affection in public

Chiang Mai likes peaceful behavior. Direct Western speech sounds “too sharp” here. Say things softly, slowly, with a smile.

5) How to Earn Respect Fast

✔ Learn simple Thai words

Even small effort earns deep respect.

✔ Stay calm

Emotional stability is seen as maturity.

✔ Smile

It communicates peace.

✔ Help others quietly

Lanna culture likes modesty.

✔ Show long-term intention

Thai people trust foreigners who stay — not those with "gap year" mindset.

More information

image of completed inspection report
[background image] inviting frontoffice space (for a preschools & daycare)
image of customer service area (for a department store)
image of customer service area (for a department store)